Under the Loupe


Tips on Paper Selection

Choosing the right paper for a printing job can be a daunting task. It doesn’t have to be though. When selecting the best paper type for a particular job, you’re often faced with an overwhelming number of options. Asking your printer for “white” is like asking your waiter for “food” — you’ll have to be […]

Know Your PDF

A great, yet cryptic, philosopher king once said: “To know PDF is to know the universe.” Is this true, you expectantly ask? Is this really true? Well no, sadly it is not. But don’t be disheartened, for the truth about PDF is of far more practical value (albeit far less philosophical value). In truth, to […]

How To Use Fonts (And Why You Should Care)

Communication, both face-to-face and in writing, occurs on two levels: verbal and non-verbal. To achieve maximum impact, it is essential that this dual communication consistently corresponds. Think about it. Would you find a snickering salesperson persuasive? Would you find a monotone motivational speaker inspiring? No. Not any more than you find your state Congressperson sincere. […]

Quick Guide to File Compression

If you have owned your computer for a year or more, you have probably run into the problem of large files, and hard-drive space. The salesman’s promise, “You’ll never use all the space on this computer!”, sounds more and more like so much advertising. Once you actually start to use the computer for more than […]


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